Why do we keep score in a game? Why do we track athlete stats? The answers to those questions also fit in the business world. Goals give us focus and purpose. It can rally your team around a common set of goals/metrics to ensure everyone is focused in the same place. We need these goals to see if we’re winning or losing in our business. Keeping score, monitoring our results, and measuring our progress against our business and/or professional goals helps us measure and celebrate our successes. We’re also able to track our failures and setbacks so we can learn from them and do better the next time.